We don’t just build players.
We build pathways.
With tailored programs in craft, mindset and expert analysis, we prepare athletes to stand out, chase their AFLW/AFL dreams, and thrive long after the final siren.
So, how do we achieve it?
Expert Industry Education
Crucial insights from the best in the industry.
HAD Football is guided by leading industry professionals who know what it takes to succeed at the highest level:
Brad Jenkinson: Former Melbourne Storm Strength & Conditioning Coach.
Simon Dalrymple: AFL Recruiter with years of experience identifying elite talent.
Zach Merrett: Essendon FC Captain and a respected AFL leader
This team combines their knowledge and experience to guide and inspire young athletes on their path to success.
Elite Performance Coaching
Unlock your full potential.
Unlock your full potential with high-performance coaching designed for your unique journey. Our individualised programs elevate every aspect of your game and prepare you for the demands of elite football.
Our coaching includes:
o Mindset Development: Build resilience, focus and confidence to stay competitive.
o Player Craft & Positional Play: Master the nuances of the game and discover your strategic edge on the field.
o Resistance Training: Structured training designed to enhance fundamental movement skills and meet the demands of elite football with individualised strength and conditioning programs.
o Nutritional Advice: Fuel your body to perform, recover and thrive.
Our goal is to ensure you develop into a well-rounded athlete, ready to tackle the challenges of professional football.
Game + Data Analytics
Knowledge is power.
Our in-depth analysis ensures you get the insights needed to take your game to the next level.
We provide:
Game Assessments: Detailed breakdowns of key components of your performance.
Statistical Analysis: Data-driven insights to measure strengths and highlight growth areas.
Recruiter Feedback: Honest, professional guidance on how to align your game with AFL and AFLW standards.
By combining expert observation with analytics, we deliver clear, actionable feedback so you can continually evolve as a player.
Off-Field Player Mentoring
Become a well-prepared athlete in every aspect of life.
Football success isn’t just about what happens on the field—it’s about becoming a well-prepared athlete in every aspect of life.
We mentor players to ensure they:
Balance school, work, and personal commitments.
Develop off-field maturity that matches their on-field ability.
This holistic support helps athletes thrive in their current environment while preparing for the demands of professional football.
