Young Athlete Development Programs for AFL & AFLW
Helping young athletes get drafted.
Shauna McElligott
Pick 49, North Melbourne 2025 AFLW National Draft
HAD Football (Holistic Athlete Development) is an AFL and AFLW athlete development company founded by Brad Jenkinson in 2016. We provide tailored development programs for young athletes to improve their AFL skills and get drafted.
We'll analyse your entire game, both on and off the field, to develop the key distinctions that recruiters value most. Our tailored development programs aim to help young athletes realise their full athletic potential.
Whether you aspire to join the AFL or AFLW, HAD Football is here to prepare you for your future success in the industry.
Georgie Brisbane
Pick 14, Fremantle FC 2024 AFLW National Draft
Xavier Taylor
Pick 11, Melbourne FC 2025 AFL National Draft
Georgia Knight
Pick 26, Collingwood FC 2024 AFLW National Draft
Jade McLay
Pick 26, St Kilda FC 2025 AFLW National Draft
Evie Parker
Pick 38, Fremantle FC 2024 AFLW National Draft
Our Services
Expert Industry Education
Crucial insights from the best in the industry.
Elite Performance Coaching
Unlock your full potential.
Game + Data Analytics
Knowledge is power.
Off-Field Player Mentoring
Become a well-prepared athlete in every aspect of life.
What Sets Us Apart
Tailored Coaching for Individual Growth
We craft personalised coach education programs that focus on enhancing overall athleticism and skill development, addressing your strengths and areas for improvement. No two athletes are the same, and neither are our coaching plans.
Proven Pathways to Success
With connections to AFL & AFLW recruiters and guidance from industry professionals, we offer a direct pathway to achieving your dream of being drafted.
Success off the field is as important as success on it. Our holistic approach ensures balanced physical development, guiding athletes in balancing education, work, and personal responsibilities, ensuring they’re ready for all aspects of professional life.
Holistic Development Focus
Expert-Led Programs
Our team of seasoned professionals has the experience and expertise to help you reach your full potential.
HAD Football is Australia wide.
We have coaches across Victoria, South Australia, Western Australia, Queensland and New South Wales!
Wherever you are, you get the same elite coaching, game analysis and off-field support that has helped HAD athletes get drafted.
We’re always growing to meet the needs of our athletes and families. As more footballers join the HAD program, we bring on new coaches and open new hubs so you can train close to home.
If this sounds like the right opportunity
for you, get in touch with us.
Are you ready to elevate your game and start your journey to the AFL or AFLW?
Explore the opportunities we have to offer, and follow us on socials for more updates, success stories, and tips to keep you ahead of the competition.
Frequently Asked Questions:
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Submit an enquiry and our Football Operations Manager or Director will touch base to find out more about your football goals and how we can support them!
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We work with footballers aged 8+.
HAD Football’s Junior Coaching sessions are designed to help young footballers aged 8 - 13y to build strong football fundamentals in a supportive, focused environment. Sessions emphasise technical skill development, confidence, game understanding, and high-quality habits that translate directly into improved on-field performance.
From 13+ HAD Football offers AFL & AFLW private coaching designed to unlock potential and set athletes up for success.
Our approach is built on a combination of expert coaching and data analytics, providing a clear and measurable pathway to achieving professional goals.
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HAD Football employs experienced coaches in Victoria, New South Wales, Western Australia, Queensland, and South Australia. We therefore, work with clients across the nation.
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Yes!
We work with all footballers with goals to better themselves and their football.
We employ both male and female coaches with high level experience suited for all footballers.
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Tailored Coaching for Individual Growth
We craft personalised coach education programs that focus on enhancing overall athleticism and skill development, addressing your strengths and areas for improvement. No two athletes are the same, and neither are our coaching plans.
Holistic Development Focus
Success off the field is as important as success on it. Our holistic approach ensures balanced physical development, guiding athletes in balancing education, work, and personal responsibilities, ensuring they’re ready for all aspects of professional life.
Proven Pathways to Success
With connections to AFL & AFLW recruiters and guidance from industry professionals, we offer a direct pathway to achieving your dream of being drafted.
Expert-Led Programs
Our team of seasoned professionals has the experience and expertise to help you reach your full potential.
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